• Even for established brands and businesses, ongoing evolution is essential for growth and future success. Botánica San Elias is a prime example, having been a successful Bronx mainstay for more than 15 years when WSBC began managing their marketing and brand development. This popular shop needed to enhance its image, and attract a larger, more diverse consumer base, to market its niche products—and, for WSBC, that meant a powerful new logo and brand presence.

    The campaign began with a compelling brand visual and progressed to website development and, ultimately, ecommerce integration to expand Botánica San Elias’ reach within New York City and beyond. Today, the business is unified across all platforms, with a strong message, unique brand proposition and highly engaged audience.