• Comfort Adult Day Care Center in Corona, Queens was among WSBC’s first launch clients, and came to the agency seeking integrated support to make their introduction to the marketplace a success. WSBC worked with the Comfort team every step of the way, developing a comprehensive strategic marketing and branding plan and working cross-discipline to ensure each aspect of the campaign was carefully orchestrated and, above all, successful.

    From the custom logo and branding to targeted outreach among Corona’s thriving Latino community to powerful media and PR placements that drove massive reach, engagement and consideration, WSBC’s multi-channel plan positioned Comfort as the go-to for senior support, education and guidance and was able to successfully cut through the clutter of Queens’ already-dense elder care landscape. The results were measurable from day one, including increased inbound calls, inquiries, web traffic and, ultimately, enrollment.